Pixel FX Complete Design and Social Media Relaunch

Pixel FX was looking for a new retro-inspired look.

When designing for Pixel FX, the creators emphasized their desire to keep the garage lab vibe while showcasing their cutting-edge products. To capture that spirit, I used retro elements and gaming culture, opting for a classic computer beige with neon accents.

As a startup, Pixel FX had a small team, which meant I was also the sole Marketing / Design / Production lead. I was responsible for all aspects of design, content creation, social media management, the website, email marketing, and influencer relations. Alongside rendering logos and products in 3D, I also reached out to potential distributors, making it a challenging yet incredibly rewarding experience.

I also took on the role of Community Manager, engaging directly with the community. I produced, directed, and even starred in a Direct-style video announcing new products for the Pixel FX line. Through consistent work across YouTube, X (Twitter), Discord, and more, I helped build an incredible community.